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Archive for June, 2008

» Sony PSP reaching new demographics

Not to long ago, SCEA’s senior marketing manager John Koller was talking up Sony PSP’s increasingly widespread appeal, due to the apparent shift in games from the 28-40 year old professionals the company targeted primarily to increasingly younger games.
Mr Koller is now on a tour of US media offices discussing Sony’s marketing strategies for the [...]

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» EA Excited about Mobile Gaming

EA Mobile is a bit excited at the moment. Travis Boatman, vice president of EA’s Mobile Studios Worldwide says the company are “champing at the bit to include a bunch of new technologies in its mobile games.”
 
While at BREW 2008 last week, he outlined some of the future technology that Electronic Arts are dying to [...]

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