Jugaccino

EA’s CEO John Riccitiello has branded most licensed games as “crappy” and says that his company will not publish any more in the future.

“I don’t actually believe EA is in the business of exploiting other people’s licenses with bad quality games,” he said, talking to MTV Multiplayer. “We’ve been there. Most of our competitors are there or have been there. That’s not what we do. We’re not really after that market.”

“My team and our developers know a good game when we see it. The products we’re putting out this year from Hasbro - I don’t know how they’re going to do with Metacritic, but they’re innovative, they’re different.

“We’ve got the first E-rated shooter with our Nerf game. What we’re doing with our Family Game Night, what we’re doing with Littlest Pet Shop - really cool stuff - what we’re doing with Sims really cool stuff.

“It feels like its demographically similar but it’s very highly innovative. I think what redeems our industry is quality, and I think we take a step back every time we take a license and exploit it with a crappy game. That’s not what we’re about.”

EA releases its Hasbro titles later this year, but only time will tell if he EA will stick to their guns.

This entry was posted on Wednesday, August 6th, 2008 at 9:59 am and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.