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Nintendo to Release 3D Games Device

Nintendo is set to release a 3D gaming device following struggling sales figures in a highly competitive market.

With Sony and Microsoft taking a stronghold over the current market, Nintendo have been exploring all avenues to regain control.

Expected to be released in the first quarter of 2011, the Nintendo 3DS will offer a hugely popular and current feature to mobile gaming.

Not only will the 3DS provide a unique 3D selling point, but the 3D glasses associated with 3D movies and television won’t be needed.

Reggie Fils-Aime, Nintendo of America president, believes that the advances will put Nintendo in the driving seat.

“The Nintendo 3DS will provide a 3D gaming experience that these other companies cannot. That’s going to be a huge competitive advantage,” he revealed.

The Nintendo Wii and DS sales have built up record profits in recent years, but with the new handheld console due to be released following the Christmas period, this year’s annual profit is projected to be the lowest in the past five years.

The Wii’s sales figures have dropped by 13% in the last quarter, with the DS down annually by a massive 43%.

Motion gaming has advanced through Sony’s Move and Microsoft’s Kinect, hurting Wii’s sales, with Apple and Google’s Android hurting DS sales figures.

Things are expected to pick up for Nintendo with the advent of 2011.

The 3DS will hit the Japanese shops first, on 26th February, with US stores offering the device in March.

Analyst Arvind Bhatia of Sterne Agee is positive about Nintendo’s prospects: “Once it comes out, it’s going to have a few quarters of strong momentum and it’s going to provide a catalyst for the stock.”

Nintendo will look gain a share of the online gaming market, which Microsoft’s Xbox Live is currently dominating with 25 million global users.

The 3DS will offer an even more convenient service for searching and playing games than smartphones, according to Fils-Aime.

“Even today on your mobile device of choice, for you to download a piece of content, you need to take the action,” he stated.

“We’re recognizing that a key opportunity is for the device to do it on its own.”

Nintendo will be looking to regain some of the ground that it has lost to Sony and Microsoft, who both have consoles which act as main living room media hubs, central to home entertainment.

Fuju TV have already reached an agreement with Nintendo to share 3D videos to the console, with further partnerships to be announced closer to the release date.

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