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Video gaming industry sales results in – Wii is the king


Reports released from a market research business, the NPD Group, have shown that the industry expanded to $2.2 billion in October, keeping the gaming industry steadily on course to gain sales of over $22 billion for the complete fiscal year, a whopping 18 per cent expansion over the previous year.

However, it’s not all fanfares in the streets as a decline in sales was recorded in the pace of the growth as records show that sales were up 18 per cent in October 2008 compared to October 2007, yet September 2008 saw sales up by 26 per cent from 2007.

The handheld gaming sector saw a strong month and although the best selling platform was the Nintendo Wii, the second console in the high selling list was the Nintendo DS.  The PSP outsold its older cousins the Playstation 2 and Playstation 3.  The Nintendo Wii, as the leader of the pack, saw its greatest sales numbers since November and December 2007.

Microsoft’s Xbox 360 has benefited from recent price cuts as it saw sales rise by 7 per cent over September, selling 371,000 units in October, a rise of 28,000 unites from September.  The sales numbers are given even more prestige when we see that September was a five week month compared with October that battled through with only four.

Sony’s Playstation 3 recorded a 57 per cent rise in sales to receive the highest year-over-year monthly increase compared to its rival console buddies in the market.  Sony recorded sales of 190,000 units of the Platstation 3, while the PSP sold 193,000 consoles and the Playstation 2 is still holding its own, selling a massive 136,000 units, a fantastic result for a console that was supposed to have been obsolete by the Playstation 3.

Nintendo is still gliding high against everyone else, enjoying sales of 803,000 units of the Wii and a honourable 491,000 units of the DS over the month.  Nintendo are over the moon with the results as they now have reached over 13.35 million sales for the Wii in the United States alone and sales for the DS have soared to over 23 million.

Nintendo of America’s executive vice president says “Nintendo provides consumers with the best value not only among video games, but also among most entertainment options.

“Nintendo also provides an incomparable range of experiences that everyone can enjoy, whether you’ve been playing for years or are just getting into video games.”

As video games fair, the highest seller was Xbox 360’s Fable 2 selling 790,000 units, with the Wii Fit following with 487,000 copies sold.  The top five list was completed with shouts from Fallout 3, Mario Kart and Wii Play, selling 375,000, 290,000 and 282,000 units respectively.

It is interesting to see these sales figures as we all know which console we have at home and as Nintendo Wii user, I don’t know whether to be happy that I’ve picked a console that is massively popular around the globe, or sad that I’ve picked a console that has turned me into a sheep, moving along with the rest of the world.  Maybe the Playstation 3 is more appealing as it has recorded the fewest sales of the big 3, or does it make you want to stay away with fears that it hasn’t sold for valid reasons?


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